Georgia Library Association Carterette Webinar Series (August 2016)
“Maximizing Outreach Without Maxing Out: No-to-Low Cost Ways of Getting Your Library’s Message Out There”
This presentation was done in conjunction with Amanda Roper of Brenau University. The description was: “Almost every library considers marketing and outreach a priority, but too often staffing or budget constraints cut these efforts off at the knees. Join us for a webinar to discuss some of our successful no-to-low cost outreach and marketing efforts from both academic and public libraries. This webinar will cover how to select what to focus on, options you can try, and resources where you can reach out for help. Learn how to take in new ideas and scale them to your library without burning out your staff or maxing out your budget. From our cash-strapped marketing budgets to yours, join Amanda Roper and John Mack Freeman for a discussion on how you can do marketing and outreach without breaking the bank.” View the archive here.
Georgia Council of Media Organizations (October 2015)
“Being Who They Say You Are: Personal Branding for the New LIS Professional”
This presentation focused on how LIS students and new professionals could brand themselves to be more marketable in today’s competitive job market. Fundamentals of creating and maintaining a portfolio, getting involved in professional organizations, and how to create your personal brand were all discussed. The basis of this talk was re-presented at the Atlanta Emerging Librarians meeting in May 2016.
American Library Association Midwinter Meeting (January 2015)
“Blood Donations: Facts, Fears, and Discrimination”
Sponsored by the Gay, Lesbian, Bisexual and Transgender Round Table of the American Library Association, this was a panel I moderated about the concerns related to blood drives and the discrimination that men who have sex with men experience in the American blood donation process.
Georgia Council of Media Organizations (October 2014)
“Better Services by Leaving People Out: How Segment Marketing Can Increase Access”
This presentation explored the tension between the idea of access for all and the need for segmenting populations for effective marketing. I explored several successful segment marketing case studies from the library and larger nonprofit world and offered tips on how libraries could begin to use these practices in their own services.
Georgina Council of Media Organizations (October 2014)
Resume Review Clinic
Sponsored by the New Members Round Table of the Georgia Library Association, this clinic helped new professionals get their resume reviewed before starting their job search. I was there to represent a public library point-of-view.
Valdosta State University Graduate Research and Scholarship Symposium (April 2014)
“How Targeted Marketing Impacts Access Ideals: An Analysis of John Cotton Dana Public Relations Award Winners from 2009 to 2013“
A poster session presentation of my Capstone project. A shared ideas exchange from the